Actually yeildmanager is a platform in which many servers use their service. Right Media is one of the first from my understanding using the system. It is complicated to explain what it really is but perhaps this article by Click Z. It at least explains what yeildmanager is.
Quote:
Right Media likes to explain Yield Manager as akin to an auction marketplace, like eBay or Nasdaq, except instead of electronically facilitating the sale of merchandise or stocks, Yield Manager facilitates the sale of online advertising. In real time, Yield Manager allows the online advertising marketplace to compete for every ad impression based on the unique value of that impression to the buyer and seller. It moves the online ad marketplace from static, fixed pricing to dynamic, fluid pricing.
You can read the full article at the link below. It gives a better explanation of what yeildmanager is.
http://www.clickz.com/showPage.html?page=3565521
Digging through archives on blogs and forums many of the ad servers don't want to take responsibility for what pops up on their networks. Many have the attitude that the dating ads are not porn or borderline. Someone mentioned on another forum that most dating sites are for 18 and up wouldn't that make them adult ads? That to me is it in a nutshell.
Anyways I can dig some more but it is easy enough to put ad.yeildmanager.com or yeildmanager in google and do a search. It comes up with Results 1 - 10 of about 162,000 for yieldmanager Results. Pretty scarey to say the least. Most are discussing how to remove spyware, adware and garbage off their computers. If you dig you can find some relevant info on more to do with the platform and networks using the system.
I know I didn't answer your ad. I have no idea if it is sites per per banner but it is run on systems with banners. It could be any site that they are promoting banners from. Whether it be per impression or just for leads. I do know many of the PTP sites all are using the same ad networks which makes me think it is lower grade due to many of the better ad networks have banned PTR sites or incentive sites. A few were generous to grandfather in their honest advertisers.
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