A few things I think are important on effective ad writing are:
Do's
Write a good headline that will catch your reader's attention
Create Interest - You have their attention with the headline now to create interest.
You can create interest in many ways. Solve a problem, Quote a fact, use information that will generate interest.
Create Desire - Give them something to "feel" about the ad.
Tell them the action you would like them to take.
Include all information
Proofread your ad. Spelling whether you think it is important or not someone will!
Present the ad in a pleasant format, Keep all information and forumatting consistent.
Get feedback from others on your ad copy.
Test your ad.
Don'ts
Don't give fradulent infomation
Don't Give up - If your ad doesn't pull after a fair exposure,try re-writing it. One or two different words may do the trick.
Don't cut and paste from a website
Don't use all caps in your ad.
Ok now I am sure there are many mre do's and don'ts you can all ad to this but here is some things I think are important essentials in ad writing.
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